Will Rick Rubin’s The Creative Act dethrone Atomic Habits, atop NYT list

Today, we live in a thriving Creator Economy, with millions of people who are content creators in long and short-form videos, podcasts, newsletters, IG photos, you name it. It seems like everyone these days has a Tiktok channel, podcast, or Substack newsletter.

The advent of AI and ChatGPT tools, including from the likes of Microsoft, Google, Canva, and Adobe, have only broadened and accelerated this explosion in creativity by the masses. It is what I call the Virtual Renaissance, a period of artistic creativity that will define the 21st century. (Of course, creativity assisted by AI has also raised controversies.)

In this bustling environment, that Rick Rubin’s The Creative Act now sits at No. 2 on the New York Times bestseller list for advice/how-to books should be no surprise. Rubin, the famed music producer, has provided a manifesto–indeed, a masterpiece–for the millions of creators in this Creator Economy.

Will Rubin’s book dethrone James Clear’s Atomic Habits at No. 1?

Will Rubin’s book dethrone James Clear’s Atomic Habits at No. 1? Clear’s bestseller, which has sold 10 million copies worldwide, has held the top spot for the better part of the past two and half years. Clear’s book has been on the NYT bestseller list for 179 weeks. Rubin’s book, published on Jan. 17, 2023, for 15 weeks.

I think it can. The local bookstore just restocked its supply.

Plus, Rubin’s book is essential reading for any creator. It’s so good that I’m reading it a second time–and no doubt will re-read it many times over. As you can see below, I’ve annotated it for key passages. (Full disclosure: I haven’t read Clear’s bestseller yet.)

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